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Nottingham City Council has revealed that Nottingham City Transport is failing to ensure the cheapest bus tickets are promoted via its mobile app.
Nottingham City Transport introduced the ability for passengers to pay for tickets via the app in December 2016, but has received heavy criticism for failing to adequately promote its Short Hop tickets, with councillor Toby Neal claiming that the app still doesn’t include the two cheapest ticket options.
While the app details the cheapest single journey available as £1.90 and the cheapest return as £3.50, the council has argued that there are two cheaper fares that people can choose - a Short Hop journey available for £1.30 within a fare stage (up to 0.5 miles) and a Inner City Return ticket, costing just £2.40.
Neal said: “NCT is making a good job of giving the impression that they don’t want people to know about the cheapest tickets available so they will buy a more expensive one. Unfortunately, the people most affected by this are likely to be the least well off who rely on the bus to travel short distances. They are effectively paying more per mile than they need to.
“Customers have a right to get the best fare available to them so we’ve asked NCT to ensure that all its fares, including the cheapest options, appear on the app as a matter of urgency and are effectively promoted elsewhere to ensure people don’t continue to short-changed.”
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