New digital platform for Birmingham City Council

Birmingham City Council has chosen Jadu’s Continuum CXM platform to deliver a new digital platform for its residents and businesses.

The platform allows users to track service requests in real time, meaning that, through the use of automatic notifications, users are aware of when their service status changes. Services on the new platform will be rolled out iteratively, with Highways and Parks set to be the first to launch in the spring of this year.

Paula Buckley, assistant director of Customer Service, said: “We want simple, clear and effective digital self-service for residents and businesses. Jadu will help us meet current customer expectations by keeping residents in the loop with their requests and enquiries in real-time. Providing updates at every stage and keeping users fully informed will help make digital services the preferred method of interaction.”

Birmingham City Council’s new website design was honoured at the Webby, Lovie and Plain English awards last year.

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