London has expressed an interest in applying for the ten year ICANN licence to operate a new gTLD (top level web domain) for the capital.
During this initial analysis phase, a project team will identify the benefits dot London could bring to London, analyse operational, funding and revenue models and engage with community and potential customer groups.
They will also consult with London boroughs and city services, brands and commercial organisations regarding the uses of second-level dot London domains.
Mayor of London Boris Johnson is leading the process, and is keen to see a greater use of the digital world to deliver more effective public services for the city, and sees this as a potential opportunity to build on London’s position as a global centre for digital innovation.
The dot London project team are also currently investigating what opportunities the ownership of the gTLD licence could bring in terms of harnessing commercial revenue streams and new job creation whilst ensuring value for money.
ICANN will receive applications between 12 January and 12 April 2012.
Kulveer Ranger, Digital Advisor to the Mayor said: "Ownership of the dot London domain could offer a tremendous opportunity to reinforce London’s position as a global centre for digital innovation, generate revenue and bring about new employment opportunities."
Greater London Authority