Listening to the voice of the customer can identify opportunities for major cost savings, customer experience improvements, and a wealth of unexpected and simultaneous benefits, writes Jo Daly
Taking place on 2-3 October at the National Hall, London Olympia, Call Centre & Customer Management Expo examines where customer service is heading
Paul Smedley, executive director of the Professional Planning Forum, uncovers the secrets of five recent successful customer contact stories and finds that it’s not the technology but how it’s used that makes the critical difference




















